Cloud computing energy consumption is a source of much debate. On one side, some see a massive new form of industrialization gobbling up resources; with large cloud and social networking sites consuming megawatts of power to feed insatiable computing needs.
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In a recent Forbes article this week, Joe McKendrick urges us to “look to the Cloud” when analysing business trends. Stating that the most successful businesses now operate as brokers of services, he argues,

 

Yes, cloud computing enables cost savings — as companies can access technology and applications on-demand on an as-needed basis and pay for only what they use. And yes, this fosters greater agility, with less reliance on legacy IT assets. But the changes go even deeper than that. Consider the ways cloud computing is altering our business landscape.
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Technology and innovation have impacted global commerce in a myriad number of ways by facilitating connectivity like never before and by enabling business decisions to flow from an ordinary desktop. Outsourcing and off-shoring techniques quickly gathered steam and rode the wave of these trends for the past four decades, leading to a global marketplace where capital and products and services may flow freely across national borders. While many larger corporations with multi-country footprints and the resources necessary for the effort were the primary benefactors of these solutions, these trends are now making their way down the food chain to smaller business enterprises
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